A Frame is Worth a Thousand Words

2018 PSGA Panorama: Intensive Training Option #1
8:30 to 11:45 a.m., Oct. 17, 2018 

In any grant application, the frame is the trigger to defining your issue, explaining who/what is responsible and deciding what would be the best solution. In this session we’ll explore the power and the challenges of value frames; investigate some of the elements the brain uses to frame your message; create messages that flow powerfully from frames. 

Participants will learn:

  • Be able to identify strong frames from weak frames
  • Create messages that flow directly from their frame
  • Know how to reframe when necessary
  • Know the differences between episodic and thematic framing and when to use/not use each
  • Know how to build a powerful framing narrative

The Instructor:

Michael Shadow, Ph.D., of Shadow and Associates, is an internationally acknowledged trainer/coach in persuasive communication. He has designed and facilitated over 500 major seminars for executives and public officials, including communication workshops for PSGA that consistently earn the top ratings in our follow-up surveys.  His clients include not-for-profit organizations, government agencies, environmental activists, educators and business leaders in Europe, Africa, South America, Japan, Canada and the United States. He has taught on the faculties of the University of Illinois, Seattle University and the University of Washington. 


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