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Powerful and Ethical Storytelling for Grantwriters
Friday, November 20, 2020, 9:00 AM - 11:30 AM PST
Category: Specialized Training

Online Specialized Training

Powerful and Ethical Storytelling for Grantwriters

Your ability to relate the personal stories of your organization – both through spoken word and in writing – is essential to successful fundraising.  

Not only do development professionals seek the tools to create a powerful story, it is  increasingly important to incorporate ethical storytelling principles into their appeals, grants and donor communications.

Join PSGA for an educational, thought-provoking, and entertaining (!) morning with 2 inspiring and forward-thinking experts on storytelling, Terry Wolfisch Cole and Cami Aurioles.  Learn how to tell a compelling story, all while using a community-centered framework that honors the communities you serve and galvanizes your donors to engage meaningfully.

This hands-on training will leave you with a deeper understanding of the value of ethical storytelling, why it’s important to incorporate a more community-centric voice in your writing, and the practical skills to enrich your writing and succeed at your fundraising goals. 

You will learn:

  • Community-centric storytelling principles around framing, language and tone.
  • How ethical storytelling supports effective fundraising.
  • How to begin creating a culture of reciprocity, or a feedback loop with communities you serve.
  • The difference between a story and an anecdote.
  • The five beats of storytelling, and how to weave them into a grant narrative.
  • How to develop stories for everything from the perfect elevator pitch to a comprehensive case statement.

 Meet our Presenters:

Cami Aurioles is a fundraising and grants consultant whose work is centered in community and social justice. She works directly with small to mid-sized organizations on developing their grants programs, ethical storytelling, and building community-centered development strategy that engenders transformational rather than transactional giving. As an institutional funding specialist, Cami has supported organizations in raising over $20M in grants from private, corporate and public agencies over the past decade. Spending the majority of her career in New York City, Cami began her fundraising journey supporting the intersection of arts and social justice, particularly as tools for young people at the forefront of justice movements.


Terry Wolfisch Cole is the founder and host of Tell Me Another, a live storytelling show in the Hartford, CT area. She is a Moth GrandSLAM champion whose story of running away from home was featured on National Public Radio’s Moth Radio Hour and in Readers Digest. Terry has told stories onstage in New York, Boston, Miami, Burlington, Washington DC, and at numerous local shows throughout New England. She began her professional life as a grant writer and still works as a writer and communications specialist.  Terry regularly teaches storytelling workshops, offers one-on-one coaching for a wide range of purposes including staff and board development, and regularly hosts fundraising events online and in person.


Log-in: 8:45 – 8:55 am
Program: 9 – 11:30 am


Members: $35
Non-members: $45

Join PSGA today for just $95 to get member pricing on a full year of PSGA programs, plus other great benefits.

 Online meeting logistics:

This web-event will be hosted on Zoom. A registration confirmation email will follow with instructions. For best results, use Zoom's free downloadable apps for smartphone or computer, paired with a reliable Internet connection. A telephone-only (dial-in) option also will be available.

PSGA recommends that all registrants set up and test Zoom in advance, and join the webinar at least 10 minutes before the official start time. We are sorry that we are unable to provide tech support.